You can buy likes for any public Instagram feed post: a single photo, a carousel, a video or a Reel. You can't buy them for a Story, because Story likes have no public count, and you can't buy them for anything on a private account. For each format below I'll say which link to paste at checkout and where Instagram shows the number afterwards.
Updated November 2026. I answer order questions at ExpressFollowers, and "will this work on my carousel" is one I see most weeks. Here is the format by format answer, including what we don't sell and why.
Can I buy likes for an Instagram post?
Yes. An Instagram post like is the heart under a feed post, and the count sits under the post for anyone who opens it. When you buy Instagram post likes from ExpressFollowers you paste the post link and pick a quantity. Payment is by card and there's no password step. Delivery starts within minutes and spreads out at a natural pace, and every likes package carries a 30 day refill, so if some fall away inside that window we top them back up at no cost. The two prices most people compare are 100 likes for $1.45 and 1,000 for $6.99, and there's a 10 like pack at $1.05 if you'd like to watch one small order before spending more. One condition applies to every format below. The post and the account have to be public while the likes are landing.
Can you buy likes on a carousel post?
Yes, and the likes attach to the carousel as one post, not to a slide. Instagram keeps a single count for the whole set, so whichever slide someone stops on, the number underneath is the same. You paste the post link, the same one you'd copy for a single photo, and the order runs the way it would on a photo. A slide has no counter of its own, which is why you can't put 200 likes on slide one and none on slide four.
Can you buy likes for Instagram Reels?
Yes. ExpressFollowers sells likes for Reels as a separate product, from $1.05. A Reel like is the same heart tap. What changes is the audience. Reels go out mostly to people who don't follow you, so the number to size against is the play count. A Reel where the likes sit close to the plays reads as bought to anyone who opens it. One rival's Reels slow likes sell page quotes Adam Mosseri on the order of Reels ranking signals and gives no source for it, so I'm not going to repeat the list. An order from us changes one thing, how the like count sits beside the play count.
What about video posts?
Instagram publishes feed videos as Reels, so for ordering purposes a video post is a Reel. Copy the link from a video in your grid and it opens as a Reel link. Paste that one. The order lands on the right video. If an older video still hands you a standard post link, paste that instead and a standard likes order works on it.
Can you buy likes for an Instagram Story?
No. Story likes are private. When a viewer taps the heart on your Story, Instagram records it as a reaction only you can see. It appears in the viewer list with a small heart beside the name. Nowhere else. There's no public count under a Story, and the Story is gone in 24 hours anyway. Techloy's sponsored listicle says Media Mister lists likes on Stories among other formats. I don't know what a buyer receives for that, because there's no number for those likes to change. If a Story is what you're trying to lift, the figure people can infer is views, which is a different product.
What are Instagram comment likes, and can you buy them?
A comment like is the small heart on an individual comment under a post, with its own count beside it. Some sellers list them as a separate product. ExpressFollowers doesn't. What we do sell is Instagram comments, which is usually what the buyer needs, because a post with plenty of likes and no comments looks wrong to anyone who scrolls past it. One Quora answer describes exactly that: 1k likes in minutes, then someone asking why nobody had commented. The one case where comment likes earn their keep is a comment you've pinned under your own post, say a reply that answers the question everyone asks.
Lives, pinned posts and old posts
Lives: no. The hearts that float up during a broadcast aren't stored as a like count, and once the Live ends there's no number left to show. What you can lift around a Live is the feed post or Reel you publish afterwards, which keeps a permanent count. You can buy likes for a pinned post, and it's the best place to spend. A pinned post sits at the top of your grid, so it's the first post most visitors open, and likes on it keep working for as long as it stays pinned. Old posts work too. A like on a post from last spring lands the same way as one on today's, and nobody is watching a three week old photo's counter in real time, so the timing question that matters for a fresh post barely applies. For a post you've scheduled, wait until it's live and copy the link then.
Which Instagram formats can you buy likes for?
| Format | Can you buy likes? | Where the count shows | What to paste |
|---|---|---|---|
| Single photo | Yes | Under the post | Post link |
| Carousel | Yes, one count for the whole set | Under every slide, same number | Post link |
| Reel or video | Yes, separate product | Under the Reel, beside plays | Reel link |
| Story | No public count exists | Only in your own viewer list | Nothing to buy |
| Comment | Not from ExpressFollowers | Beside the comment | Nothing; we sell comments instead |
| Live | No | Hearts vanish when it ends | Nothing to buy |
| Pinned or old post | Yes | Under the post | Post link |
| Anything on a private account | Not until it's public | Hidden from everyone but followers | Switch to public first |
Every yes in that table goes through the same checkout when you buy Instagram likes from us. Paste the link and pick the amount. The 30 day refill covers all of them.
Can you buy likes on a private Instagram account?
No. A private account shows its posts only to approved followers, so the accounts delivering your likes can't open the post, and the rest of the order can't land while it stays private. Blastup's likes page puts the rule in one line, "both your account and the specific post need to be public", and Leofame's free likes page tells users the account must not be private. A seller who says a private post is fine is either asking for your login or won't deliver. Flipping to private halfway through an order has the same effect, and the likes already delivered stay where they are. Switch back to public, then send support the post link and order number. Finish the order first if you need the account private for a while, check the count matches what you bought, then switch.
What happens if you archive or delete the post mid order?
An archived post is visible only to you, so from the outside it behaves like a private post and the remaining likes can't land while it's hidden. The likes already delivered stay with the post, and when you unarchive it they're all still there. Send support the post link and order number once it's back. Deleting is different. Post and count go together, and there's nothing left to deliver to and nothing to refill, so if you aren't sure a post is staying up, order on one you are sure about. Delete and repost is the same problem, because the repost is a new post with a new link and a count of zero, and the order was placed against the old one. You can change the caption without touching any of this.
Does buying likes still do anything if like counts are hidden?
Yes, though the number does less work. There are two hide settings and they behave differently. Hide the like count on your own post and visitors see one name "and others" where the figure would be, while you still see the full count by tapping through and in Insights. The likes land as normal, and a screenshot of Insights shows the full count to anyone you're pitching. The second setting belongs to the viewer. Anyone can hide like counts across their whole feed, and for that person your number is invisible whatever you do. Sotrender's January 2021 article against buying likes still tells readers Instagram is going to hide likes anyway, which never happened. It became an optional toggle, and bought likes still show to everyone who hasn't switched it on.
Once you have tested a small order, as described in Should You Buy 10, 25 or 50 Instagram Likes?, the next question is which of your posts can take one at all.
When in doubt, copy the share link from the post itself and send it to support before you order. If that link opens for someone who doesn't follow you, the post is eligible.
Frequently Asked Questions
Runs English-language customer support at ExpressFollowers, handling everything from order tracking to custom package requests. Joined the team at launch and is known for fast, accurate first responses.
