Instagram followers have become a big deal for businesses and creators alike. The number of followers on your account shows how much engagement you get and acts as a starting point for potential sales. Instagram started as a personal photo-sharing app, but it has grown into a serious platform for online businesses and digital marketing.
Since the pandemic, many people have launched small businesses and used Instagram to reach customers. Whether you are an influencer or a new brand, you need followers to grow. If you are wondering how to get 100 followers on Instagram, or how to hit your first 20k, this guide walks you through exactly what to do.
How to Get 100 Followers on Instagram
1. Optimize Your Profile
The first thing you need to do is set up your Instagram profile properly. Your profile should stand out right away. Use a clear profile photo or your business logo. Write a bio that explains what you do and includes a way for people to contact you, such as an email address or website link. If you are a creator, add links to your other social media accounts. Posting around 12 images that reflect your brand helps visitors understand what your account is about and encourages them to follow you.
2. Use the Right Hashtags
Hashtags are one of the most useful tools for getting discovered on Instagram. The right hashtags connect your posts to people who are already searching for content in your niche. Make sure your hashtags are specific to your business or topic. You can find good ones by searching directly on Instagram or using a hashtag research tool. Trending hashtags in your niche can give your posts an extra boost and help you reach your first 100 followers faster.
3. Post Content Consistently
Once you know which hashtags to use, the next step is to decide how often you will post. Consistency is one of the most important things on Instagram. Many accounts lose followers simply because they go quiet for long stretches. Plan out what you want to post, which days you will publish, and what kind of content fits your brand. Having a simple posting schedule keeps you on track and removes the stress of last-minute content decisions.
4. Know Your Target Audience
Before you post a lot of content, take time to understand who you are trying to reach. Look at the top 10 accounts in your niche and see what kind of content gets the most engagement. You can also run simple surveys to ask people what they want from a brand like yours. When you know your audience, you can focus your content on things they actually care about. This makes your account more attractive to the right people and helps you grow faster.
5. Engage With Your Followers
Engagement is what keeps an account growing. Interacting with your followers through comments, Instagram Stories, giveaways, reposts, and Q&A sessions shows people that there is a real person behind the account. This kind of activity builds trust and encourages others to follow you. The more you engage, the more likely Instagram's algorithm will show your posts to new people.
Why Your First 100 Followers Matter
The first 100 followers on Instagram are more important than they might seem. Reaching that number helps activate the Instagram algorithm for your account. The algorithm looks at how people interact with your posts, including likes, shares, and comments, and uses that data to decide how many more people to show your content to. Getting those first 100 followers also helps you figure out who your real target audience is, which makes everything else easier from that point on.
One shortcut that many businesses use is buying Instagram followers. It is one of the quickest ways to build your numbers without waiting months for organic growth. Many websites offer instant delivery, and some even give you a few free followers as a trial so you can test the service before spending any money.
How to Buy Instagram Followers
The most important part of buying followers is choosing the right website. If you search for "buy Instagram followers" on Google, you will find thousands of results. Not all of them are trustworthy. Some sell fake accounts or bots that do nothing for your engagement.
A good way to test a service is to use their free trial first. Many sites offer a small batch of free followers so you can see if they are real accounts before committing to a paid package. Watch whether those followers actually interact with your content, and check that your follower count goes up as promised.
Another thing to watch out for is what information the website asks for. A trustworthy service only needs your Instagram username and requires your account to be public. They should never ask for your password or other private details. If a site asks for that kind of information, move on.
Once you are satisfied with a free trial, buying followers is a simple three-step process:
- Log in to the website and enter your Instagram username.
- Choose a package that suits your needs. Most services offer packages starting from as few as 50 followers and going up to 5,000 or more. Many also offer premium plans and auto-refill options.
- Complete the checkout. Most sites accept credit cards, debit cards, and PayPal. A reliable service uses SSL encryption and does not store your payment details.
Benefits of Buying Instagram Followers
Higher Following Rate
People tend to follow accounts that already have a solid following. When your numbers are low, new visitors are less likely to hit that follow button. Buying followers closes the gap between a new account and an established one. It gives your profile social proof, which means people see your account as more credible and are more willing to trust your brand.
More Visibility
Instagram's algorithm rewards accounts that show engagement. When you have more followers and your content gets more interaction, the algorithm pushes your posts to more people in your niche. This means buying followers can indirectly help you get more organic reach over time, especially if your content is good.
Better Engagement
Without engagement, a business account has little impact on Instagram. Buying followers gives your account the appearance that people in your niche are paying attention. This can attract real brands and influencers who might want to collaborate with you. A larger follower count makes you look like a more serious player in your space.
Easier Endorsements and Brand Deals
Social media has become a major income source for creators through brand partnerships and sponsorships. Brands typically look for accounts with a strong following before agreeing to a deal. A large follower count signals that people trust you and listen to what you say. This makes it much easier to land endorsement deals and earn money from your Instagram presence.
Frequently Asked Questions
In-house social media specialist focused on how platform algorithms on Instagram, TikTok, YouTube and X respond to engagement. Joined ExpressFollowers at launch in 2016 and has run thousands of controlled growth tests across every major platform.
